Tuesday, 21 October 2014

FAT KIDS, FAT EGOS

Hold onto your hat - I'm about to rant. Feel free to disagree with me.
A Personal vacuum - We've become a society of narcissists, thinking mostly of ourselves, focusing upon our individual rights and not the good of others. I see it all the time - people seem to live in a personal vacuum, walking around plugged in to some device, never actually speaking to each other. When someone is attacked in public, onlookers don't get out their phones to dial for help, they start filming, uploading to youtube for their moment of fame. Has this become the general direction of humankind?
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Our Western culture has given this to the world - 'self esteem.' It goes far beyond the healthy confidence it was designed to imbue. It's self-obsession. How did it come to this? TV, TV and TV.

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Role Models - Let's examine for a moment the role models that are presented to our children: Pop stars and reality TV stars. We admire them, talk ceaselessly about them, discuss every fragment of their lives, pouring over poorly worded magazine articles and blurry photographs as if these people are inspiring and intelligent; worthy of our adoration, when in truth they're empty-headed, self-absorbed, whining, vindictive and petty. When do we actually see or hear of people who are truly inspiring, who sacrifice themselves for the greater good, or to help others? When do we discuss people who have achieved amazing things in this world, against all odds? We rarely do. The closest we get is the sports report and its more about which player got caught using drugs to enhance their amazing performance  At the end of the news bulletin, along with the cute baby animals, there's a ten second grab about some accidental hero, by which time we're standing in front of the microwave waiting for our high calorie dinner to cook or the kettle to boil. We're disengaged.

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A Family Dinner - Australia now has the dubious honour of being the country with the second fastest growing obesity rate IN THE WORLD. We're also the country with loads of sunshine, gorgeous pristine beaches and superb weather for outdoor sports. Huh? People scratch their heads, wondering how this could happen. I can tell you. It's on TV. Every night there are ads, around dinner time, showing happy families settling down to meals which are composed entirely of 'fast food,' be it fried chicken, pizza or globular foods I find difficult to identify. What the hell happened to people cooking from raw ingredients? Oh, right, they go on TV to cook in Masterchef 'competitions' and become famous.

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An Appetite for violence - No more does it take a village to raise a child. It just takes TV. Or more to the point, advertisers selling their crap to our kids, poisoning their young minds, molding them as consumers long before they get their first credit card. No more do extended family have a role to play in their upbringing. Heck, not even their fathers get to do that, with the spiralling divorce rate and estrangement of parents from their children. Children live from TV show to TV show, with an endless appetite for shallow meaningless tripe, smack-em-in-the-face computer generated violence, sitting there,with their mouth open and their brains out of gear. And we wonder why they are fat and bad tempered!

Dr Michele Borba article
As if that weren't bad enough, there are actual human beings who disbelieve that TV, movies and video games have any effect upon the human psyche. And yet advertisers spend gazillions on thrusting their products at us for exactly that reason. It works! And here's a point to consider - if they can influence our buying habits, don't you think they can influence our morals?

Lame School - Schools, particularly primary schools, try valiantly to fight against this slide into depravity. But do-gooders have thwarted their efforts, by banning sports and 'dangerous' activities such as running in the playground, hopscotch and ball games. Instead, kids as young as six have iphones. What the hell for?
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Our kids are not just mentally passive, a puddle of drool around them as they sit facing the TV, they are also physically passive, getting fatter by the day. The lack of physical exercise makes them bad tempered, because they can't release pent up energy. Their bodies are weakened, with  poor muscle tone, poor posture, poor strength and flexibility. No wonder kids channel their frustrations into fighting and yelling.

But hey, they're fast on google.




Kids and Anxiety - How reading helps

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It's such an old fashioned idea, but reading to your child at bedtime is still a very strong way to show your love and reduce anxiety. There are multiple benefits you may not have thought about -
  1. Settling down - It's quiet time, just before lights out, which helps settle them before sleep. This improves sleep quality and helps to eliminate bedtime dramas.
  2. Special attention - It provides one-on-one time, to perhaps discuss any concerns that pop up in the conversation. A child loves having your full attention, to themselves, in the privacy of their room. Make the most of it!
  3. Increased confidence - It substantially improves a child's vocabulary to hear the structure and language of stories. This translates to their own vocabulary as they increase their understanding of spoken words and incorporate them into their spoken language. The follow-on effect is becoming more articulate, allowing the child to express their concerns better and increasing their confidence.
  4. Improved School results - Children who read independently cope much better with the demands of school. The first step is being read to, and if the book is really exciting, they can't wait to get their eyes on it in the morning! Having a love of reading is the key to success in any area of endeavour, any career.
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  5. Teaching values - It provides opportunities to share books with important morals and lessons. How else will children learn the values we treasure, such as honesty, sharing, cooperation, acceptance? There are hundreds of fabulous books which are not just written to entertain. Let's get back to books being fun and important social/cultural tools.
  6. Self-awareness - One of the things which worries kids most is the fear of being different, not accepted.Stories allow your child to identify with characters and perhaps feel less different from others.
  7. A big World - Books open up a child's mind, to the many amazing wonders of our world. In a book they can travel to distant places, even distant times in the past, learning, growing, understanding. 
  8. Understanding others - Stories help children see things from another's perspective. Truly great stories tell more than just a sequence of events, they tell a character's journey, whether it be physical or emotional.
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So, why not enjoy some quality time with your child tonight? Don't let the cost turn you off either. There's plenty of second hand book websites, such as abebooks and book depository. You are investing in your child's future and enhancing your relationship. There's no downside!







Sunday, 18 May 2014

"I Want..." Keeping control of a child's demands



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“I want…”
Children have an inbuilt survival mechanism that is as intrinsic to them as breathing. It rises up from the depths of their unconscious as a strong, life-depending impulse, exploding into their conscious mind as a single thought – “I want…” It’s often verbalized in exactly those words and when denied, is repeated, “But I want!” They are then perplexed when this seemingly plausible and most obvious demand is met with a firm refusal or a watered down alternative. 

Why does this continually happen?
It's not the child being disrespectful, it’s the child being a child – uneducated in the ways of the world, seeking only to satisfy their basic human needs. A child is dependent upon adults for their continued existence so it is rational that they would make every attempt by any means possible to manipulate adults into fulfilling their needs and desires. It is how we survived as a species. Human offspring, unlike many other animals, are born completely helpless and dependent upon their parents in order to survive. A newborn foal will stand within moments of being born. A human baby requires 9-12 months to achieve the same goal. Thus, it comes naturally to children to demand what they need, as loud as it takes, to get your attention.

As an adult charged with their care, you the know the ways of the world. You understand the complexities of living together as a family, what is reasonable, what is necessary. And you instinctively know the lessons ahead for this child, which they are yet to learn. You don’t just think about the moment, you think long term, you consider implications and consequences. You’ve seen it and experienced it yourself. Your own parents and life itself taught you. There is thus a delicate balance to be maintained here – juggling simple childish needs with long term outcomes. 

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How and why does it go wrong?
Sometimes the moment in which you and the child find yourselves is actually more important than long term ramifications. Children have a lot to teach us about enjoying the moment. But only sometimes. Be careful. It’s a tricky business. If you get drawn into giving in too frequently to your child’s wishes it can turn a simple lighthearted 'yes, all right' into a serious tussle for control over everything. You are, first and foremost, a parent. A leader. Your child looks up to you and trusts your judgment. (eventually!) 

However, let’s face it, giving in to demands is so much easier! It keeps the peace, gets the little monkey off your back. But what do you end up with? A bigger monkey who controls your decisions and has little respect for you. Some chest beating is therefore required to gently put your child back in its place as  treasured offspring, not the leader. 

What can parents and carers do?
Everyone wants to be loved and treasured. Your job as parent/carer requires more than just words of affirmation. You have to show your child that you take the job of looking after them seriously, through your actions. These actions sometimes come with some pretty unpopular decisions, but that’s not the most important thing here. Pleasing your child is not your duty. Protecting, guiding, loving your child is your duty. If pleasing is of higher importance, then I suggest you have gone way off track and will suffer the disastrous consequences which are surely to follow.

Explain, where possible, the reasons for your decisions. This will of course vary with the age of the child. Sometimes you just have to resort to, "Because I said so." Make sure that you and your partner agree. If you haven't yet discussed it, then inform the child that you must first talk to your partner before you decide. There is no harm in waiting. Distract the child with something else, but do not give in. It is important that your child can see that you will not be hurried or bullied into it, that every decision you make, you make carefully as you can. Offer an alternative in the meantime. If the child doesn't want that, then they must perhaps go outside to play, or to their room to think about it and come out when they are ready to behave. It's reasonable to allow the child to determine when they emerge from their room. An apology is expected if their behaviour has been naughty or unreasonable. 
 
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Children don't always like the explanations you give them, but that doesn't mean there is anything wrong with the explanation. Some life's lessons are hard to swallow... The fact that you take the time and patience to sit with them on your lap and gently explain is what's important. And that you stand firm by your decision. It's vital for a child to move from self-centred to other-centred. Imagine them trying to hold down a job, expecting to have all their demands met by the boss! It's just not going to work. You can help prepare them for the classroom, peer relationships and adult life in the workforce by employing this simple idea - they are not alone in the world. They must consider the thoughts, needs and decisions of others.
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Make sure you connect with other parents over this. You might be surprised that everyone struggles with the same aspects of parenting, because most children are born with the identical impulse for control and survival.

Sunday, 11 May 2014

Kids and junk - is it really that difficult to get your child to eat well?

pumpkin, capsicum, basil, spring onion, eggplant pizzas
Question - Is it really that difficult to get your child to eat well?

Answer - No, it's not. Habits are formed over long periods of time.Teach good habits and it will make your life so much easier. Don't give in to the pre-packaged, quick food epidemic. Take the time to learn about quick and easy foods yourself. How can a product whose first three ingredients are either a) sugar, b) salt or c) a number be good for anyone?

Question - Do children naturally make good choices about food?

Answer - Yes, if their brains have not been flooded with advertisements for junk food and colourful, tasty alternatives are offered. Natural colours and flavours look appealing, smell fantastic and excite the taste buds. Why would you prefer some manufacturer's version of food, full of preservatives and other chemicals?

add cheese and cook on medium for 20 minutes
Question - Should you use food, especially 'treats' as a reward?

Answer - No. Unless you want your child to develop an eating disorder and struggle with their weight later in life.Rewards should be either natural consequences or a treat for some other reason. Which do you think a child would prefer, a snack food, or your time and attention?

Question - So, what's our role?

Answer - Make mealtimes and meal planning fun, interactive, informative and rewarding. Pass on your love of good food to your child. Pass on the skills you have and are learning. Be firm about junk food. It's not a treat for your body to put rubbish into it! Train your child to make good food choices, even when they are eating out. Reward with praise!

Research. Plan. Share.

Friday, 28 March 2014

Teaching Children to be Kind

One of the greatest gifts we as adults can give to our kids and the kids in our family is to teach them about kindness. This is admirably explained by an autistic boy in USA, Zac Abril, who, with his class, collected and donated food and bedding for the local animal shelter. You can watch the story here: Zac's kind act



To take the focus off oneself and feel the joy of helping someone else is a very special feeling, and promotes sensitivity, goodwill and confidence in a child, helping them to feel part of the community. Kindness to animals teaches children responsibility and caring thoughtfulness. There just is no downside to it! A visit to the local animal shelter is a wonderful outing for a child. To see just how many animals are dumped and the fantastic way shelter workers look after them is a great life lesson they will never forget. And you never know, they might just fall in love with one and want to take it home and care for it...

As Zac says,
'Don't be afraid to help. Help doesn't hurt.'









Wednesday, 12 March 2014

Getting Inside the Mind of the Learner - Poor Spellers

Why are some kids bad at spelling?
Parents have a hunch that their child isn't doing well at school. They may speak to the teacher and have their fears confirmed, they may not be heard at all. But their instincts are nearly always correct.These children come to me for help.

So, my first task when assessing whether a student is in fact 'failing' is to try and determine what kind of learner they are. I ask myself questions. Is this child a visual learner? Do they picture things in their head and remember them later? Do they have good comprehension skills with verbal language, (the teacher giving instructions, for example) and from what they read (stories, non-fiction, textbooks).


Poor Spellers
What I usually find is that children with poor spelling are not good visualisers. They can't picture the word inside their head, making it difficult to recall later in a spelling test or when they wish to use the word in their own writing. This can be extremely frustrating for the child.
There are two methods we use to learn to spell. One is memorising the whole word (the way the word looks as a pattern of symbols). We call these words 'sight words'. The other method is called 'sounding-out'. It requires Phonemic Awareness, (sometimes known as phonics), knowing the sounds of our language as represented by letters and combinations of letters.
Children who are poor visualisers rely heavily upon sounding-out because they can't remember what sight words look like, even though they might use them all the time. Often they may not even realise they have misspelt the word at all.

So, how can we help poor visualisers?
It's important to 'switch on' the part of the brain that is responsible for visualising. Even poor visualisers can improve. Nancy Bell's seminal work, Visualising and Verbalising for Language Comprehension and Thinking shows that children's language and literacy skills can radically improve if the visualising skills are developed. You can read about it here: What is it?
One simple thing you can do, whether you are a parent or teacher, is to use the weekly spelling list as a tool. In my 24 years of teaching this has never failed to improve spelling!
Here are the steps:
  1. Cut up pieces of card (recycle!) into small cards, about 7cm X 5cm.
  2. Write the words from the spelling list on a card each.
  3. Write these instructions on a separate card - 1. say the word out loud. 2. spell the word out loud, looking at it. 3. spell out loud eyes closed. 4. Say the word again.
  4. The method - Before they begin spelling the word out loud, draw their attention to any unique features the word has which might help them remember what it looks like, for instance, if it has double letters, or if the same letter is at the beginning and end of the word, or if it has a smaller word inside it. Talk about how many syllables it has, ie: talk has 1 syllable, chicken has 2 syllables, furniture has 3. (clap your hands to show this)
  5. Watch the child as they go through the steps with each word. Make sure they are following the instructions carefully and listening to the sound of their own voice. They may also break up the letters into groups of two or three to create a sort of rhythm, ie: ch-ick-en. 
  6. The child can peek, if they can't remember, but they must spell the word without looking before they can move on to the next word.By repeating the word at the end, the child's brain is linking the series and pattern of sounds they just said with the whole again.
  7. Practice every day.
 After a week or perhaps three you will begin to see an improvement. Most students get a much better score in their spelling test the very next week, just by following this simple exercise. It's a huge boost to their confidence! Remember - Be sure to write the new list on cards each week. Praise the child's efforts and enjoy, with them, the fun of learning.

Tuesday, 25 February 2014

STRESSED OUT KIDS - How do you help a child to become LESS ANXIOUS?


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 Is your situation similar to this? 
Your child has always been 'a bit anxious', but never this bad. She has tummy aches, won't go to school, has crying fits, gets angry when you try to calm her down, can't seem to function without constant reminders and encouragement, no amount of cuddles seems to make it better. Now you're being asked to consider putting your beloved child on anti-depressants. You can see in your mind, your child's life stretching out before you, and you feel very, very afraid for them.

But you can manage this.
There are ways you can improve this situation, without resorting to drugs.

Be the decision maker
You are in charge, not the child. Children will try to wrest control from you, it’s a natural thing to rebel, but what they are looking for isn’t the control. What they need is assurance that you are in control, you are capable of looking after them, and that your decisions are well considered and FINAL. Allowing a child to be in control goes against every instinct for survival they have. They expect you to be the one who knows what you are doing. If you do not step up as leader, they become highly agitated because they figure they must lead. This provokes fear for them. In our house we often say, “No, that’s our decision. It’s our job to make the best choices for you. It’s not your job to decide. You may ask, you may give us ideas of what you’d like, but its Dad and I who make the decisions.” If anxiety could be measured on a visible scale, we would see the levels dropping before our eyes, as our child says to herself, “Oh well. I’ll just have to do what they say.’ It may seem harsh. It may seem over-controlling and autocratic. But these are the solid foundations for a feeling of security in a child’s mind. ‘I don’t have to take control, because my parents will.’ Every aspect of our daughter’s life is known, discussed, decided upon and implemented so that she doesn’t have to worry about it.

Be firm
Don’t promise something you can’t deliver. If you’ve said their bad behaviour this morning means no friends allowed over after school, then you must stick to it, even if it’s a pain for you. Consequences – a huge lesson for children if they are going to understand and value the impact their actions have upon their own lives. Empty threats are worthless. They make you look weak and they cause feelings of anxiety in your child. Just because your child challenges you, doesn’t mean you are doing the wrong thing. In fact, if your child challenges you it is a sign that you are on the right track! Don’t give in. Don’t feel guilty. Be firm. It’s the right thing to do and will have positive consequences. Reiterate your decision and policy with a calm voice. “You know the rule about that.” Don’t be swayed by tears or high emotion. The child’s behaviour is their own responsibility. They make the decision to push things. They make the decision to manipulate. Reinforce the importance of making good choices and make sure you provide the opportunity for good results to follow when they make a good choice and natural consequences to follow if they make a bad choice. They will have unrealistic expectations of others in the real world if they think they can manipulate every situation to get what they want. It’s just not real. You are the mirror of the real world. People just won’t stand for it, neither should you. If the rules have been explained (Not necessarily understood, by the way) and are firmly followed by everyone (each parent must support the other in this. No favourites) then implementing them will be relatively easy. Less stress. Less anxiety for the child.

Be predictable
The old adage, ‘Mean what you say and say what you mean’ is king. Try to always react the same way, reinforce the same rules firmly, no matter the situation. Even if you are in public. “You know that if you ….. then you will not have….. .” DON’T give lots of chances. One chance only, to pull them up and remind them of the rules. Then after that, it’s their decision to proceed with the bad behaviour or not. Giving them lots of chances causes anxiety. It shows you are not in control, that you don’t know what you’re doing, that you can’t be relied upon to be consistent, that their world is an unpredictable and scary place in which they float aimlessly. Is that how you want your child to feel? You are the parent. It’s your job to lead, it’s the child’s job to follow. Parenting is not a democracy. By being predictable in your reactions and following through you are in effect, saying to your child, ‘I know what I’m doing, I make good decisions on your behalf and I don’t care if it inconveniences me personally. You are important to me. I will look after you.’

Be organised
You must familiarise yourself with everything the child needs in their daily routine and have systems in place which enable those things to be completed each day. For instance, in our house we have a morning list of things needed to be done before we walk to school. This list (displayed on the fridge) includes our child getting dressed, brushing her hair, having breakfast, putting her lunchbox on the kitchen bench and cleaning out the containers from the previous day, brushing teeth, feeding the chickens, getting her bag packed etc. The list eliminates the nagging factor, which reduces stress for everyone! It gives the child personal responsibilities and personal control, which leads to a sense of satisfaction: ‘Hey, I got myself ready without any help.’ And it means we can have, in general, a happy morning routine, which means she begins her school day happy and confident in herself. The same goes for the afternoon, when she comes home from school. The list includes: change out of school clothes, unpack school bag, give school notes to Mum or Dad etc. Personal responsibility and personal organisation are vital habits for life. The payoff is they reduce confusion and provide a simple avenue to self-confidence. Your child feels secure if nothing is left to chance. If you reduce the uncertainty, you reduce the anxiety.

And one other thing - for goodness' sake, get your child to bed at the same time each night! Don't let him or her decide 'when they feel tired.' Children require 10 hours of sleep a night. Teenagers even more sometimes. If the expectation is the same, every night, your child learns to calm themselves, even when they can't fall asleep instantly. Our daughter lies there singing to herself many a night. She is not allowed to get up. In this way we've taught her that sleep is important and so is patience with falling asleep.

Be responsible
Parenting is hard work! If you didn’t know that before you started on this journey, you sure know it now. It requires unending patience and self control. It also requires you to be the responsible adult. Sure, there are things you need to do for yourself. You need your own space and your own time, your own friends etc. Balancing your child’s needs with your own can be tricky. But remember, your child doesn’t have a choice in being your child. It was your decision to go down this road. Sitting on the lounge watching TV while your child roams the streets is not parenting, its neglect. Our daughter is primary school aged. She must be within our sight or hearing at all times when not at school. If it means I provide afternoon tea for five kids in my backyard, all on the trampoline, then so be it. At least I know where she is and what’s she’s doing. She may ask to ride her bike around the neighbourhood and get upset when I say no. Too bad. That’s my rule. I’ll walk with her. I won’t let her out of my sight.

Be knowledgeable
Arm yourself with information. Read parenting books, read online forums and blogs, good quality reading materials, chat with your parenting friends, get support. The more you know, the easier if will be to feel confident with what you are doing. Do not assume that you know everything and have nothing else to learn. There’s always someone out there with a cool idea that works which you can try in your house to reduce stress and anxiety. A word of warning though – if a site or book recommends the child makes decisions about the important stuff, it is leading you in the wrong direction. As I said before, parenting is not a democracy. You take into consideration the wishes and wants of your child and you make decisions with those in mind, but they are not the driving force behind your decisions. You know better. You have experience as an adult. A child only thinks they know what they want, they don’t necessarily understand what they need, or what’s good for them. Finding out more about anxiety and how to tackle it is proactive and has more chance of success than just coping with the situation.

Be a delegator
Children are constantly growing, learning, adapting at an astonishing rate. Have the expectation that your child will have personal responsibilities, chores to do. Don’t let them sit around playing computer games. Don’t shelter them. It doesn’t help their feelings of anxiety one bit. To feel self-confident, a child needs to know that you believe in them, in their abilities. Its particularly true of boys, who have the inbuilt desire to be strong. Without your belief and expectation they feel weak and useless. In our house we have a mental list we go over sometimes of all the things our daughter can now do, which she couldn’t before. This list is so powerful! Every time we talk about it her little face lights up. She wants to learn. She wants to please. She wants to be more self-sufficient. Tracking her progress with her sends her a powerful message of love and support. It gives her a sense of control over her own life and makes her feel a valued member of this family, not just a passive member. At each stage of her growth she is given new duties which may be as simple as buttering her own toast in the morning, or brushing her own hair. Feeding the chickens shows her that they are dependent upon her to live. If she doesn’t feed them, they stop laying and then they start to die. One morning she became resentful when reminded to do it, at 11.30am. I calmly told her that perhaps we should make her wait until 11.30am tomorrow for her breakfast and see if she liked that treatment. The light bulb moment flashed onto her face, then without a word she went and did her chore.

Be confident
Fake it, til you make it. Literally! You are the leader here. You must believe and have strong conviction that your motivation is true and that your decisions are good ones. Your child is looking for any chink in the armour they can find. They will probably try to play one adult off the other and come between you, drive a wedge into a weak spot. Your relationship as partners must come first, not the child. You must provide a solid basis for that child to rest upon. If there are cracks and uneven terrain, your child will suffer the consequences.

Be flexible
Ok, rules are the basis for good, predictable routines and help a child to feel safe. Positive outcomes are only possible if the rules are followed. But there will be times when flexibility is required. If the day is not going to plan because of some random event, you must show your child how to adapt. Adaptability is one of the key features in successful people. Things don’t always go to plan. Have the flexibility and confidence to make good decisions on the run. And stick to them. Remember, it’s not your child’s responsibility to rear themselves, it’s yours.

In conclusion, anxiety is normal. But when the levels increase to an unmanageable state something has to change. You can’t expect things to be different if you do nothing differently. Predictable routines, firmly enforced rules, a sympathetic ear, flexibility when required and confident decision making. These are the ways in which you can help your child to find a happier, less anxious existence.

This new book may help open up conversations about anxiety, not only in your child, but perhaps in yourself:
more info about this book

Tuesday, 18 February 2014

The Commericalisation of Children - how companies target kids to sell their crap

I know, the title is a bit strong. But this issue gets me so angry! We've allowed an insidious invasion into our homes, into our relationships, into the very fabric of family life. What is this dreadful thing? Advertising.

Consuming Kids is a documentary that examines just how far companies will go to get you to spend your money on their products. It's no longer a matter of IF you need something. Oh no. It's all about what you WANT, even if you don't know that you want it! And just how early do they begin fashioning you in their own image? Answer - from birth, perhaps even in utero. The great wheels of advertising roll over you the minute you surface from the womb. And there's no let-up until you draw your last breath.

What? You might say. How can it be that bad? You just ignore what you don't like. If only that were true! The drive to HAVE erodes the transmission of moral values from parent to child, obscured by the unending desire to fit in, have the latest, look cool. As if that were the most important aspect of your life! Instead of focussing upon what you want to do with your life, you find yourself focussing upon what you want to have in your life. And where you can buy it. In this, the advertisers, all those clever, well-paid executives with their fancy flow charts, have you in their hot little hand. And you don't even realise it.

Your children bug you for things they don't need. They make you feel bad for not providing it, because isn't it your job to protect and provide? They become obsessed with the latest toy and selfishly expect to get it. They get wound up and teary if they don't have junk food in their lunch box like all the other kids.

Consuming Kids pushes back against the wholesale commercialization of childhood, raising urgent questions about the ethics of children's marketing and its impact on the health and well-being of kids.

Watch it here for free now: video But beware! It will change how you think.